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ServiceNow Now Assist

Bundled into the Foundation / Advanced / Prime tiers (from 9 Apr 2026), with usage metered in 'assists' from a tenant-level pool. Overages may be invoiced.

Last verified: 17 Oct 2026

List prices

ItemPriceUnitStatusNotes
Foundation / Advanced / Prime tier price Not published per fulfiller not published [source]
Assist pool size per tier Not published not published [source]
Per-assist / overage rate Not published not published [source]

What's included

  • Now Assist, Moveworks layer, Workflow Data Fabric and AI Control Tower bundled into every new tier
  • Subscription Management app shows assist usage by account, instance, skill and month
  • AI Control Tower quotas per team and an agent kill switch

Common traps

  • Legacy SKUs (Standard, Pro, Pro Plus, Enterprise, Enterprise Plus) reached end of sale on 1 Jul 2026, so renewals move to the new tiers.
  • AI is no longer a line you can leave out: it ships inside the tier and its usage is metered.
  • The assist pool is tenant-wide, so sub-production instances, testing and scheduled jobs draw from the same allocation.
  • Background automation (Virtual Agent fallback, auto-summaries on case open) consumes assists with no human in the loop.
  • Poor CMDB and knowledge quality drive retries and repeated lookups, which cost more assists.
  • Advisory estimates (e.g. Redress Compliance's $550 per fulfiller year-one model) are deal models, not a price list.

Recent changes

Sources

  1. ServiceNow Community – AI-native licensing in 2026 (29 Jun 2026)
    https://www.servicenow.com/community/upgrades-and-patching-forum/servicenow-ai-native-licensing-in-2026-a-practical-guide-to/m-p/3565858
  2. Redress Compliance – Now Assist buyer guide (advisory estimates)
    https://redresscompliance.com/servicenow-now-assist-strategy-2026
  3. ServiceNow Otto overview (legal PDF)
    https://www.servicenow.com/content/dam/servicenow-assets/public/en-us/doc-type/legal/servicenow-otto-overview.pdf

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